Reflection

Through learning the different methods of expressing arguments In the previous project, with the focus on a professional audience, switching to a general public made me realize a lot about how I instinctively went for the most complex thing and tried to explain it in the best way I could. The switch was very welcome and opened up a lot of freedom in terms of what I was able and unable to do with a different audience. For my subject of clean energy, its already a popular subject among the public, so initially I was under the impression that It would be easy to move all of the professional research to a general audience, but after looking at some examples of the modes I chose, I quickly realized that the general public had a much lower understanding of the topic in general. That realization made me understand that adapting the content meant getting rid of a lot of the specifics and generalizing practically everything. I wont lie, it did kind of hurt to generalize my research in such a way that It undermines a lot of the effort put in. But at the same time, I fully understand that is the purpose of the multimodal project is to explore different ways to convey information. For instance, with the PSA, I had initially made a small video about small-scale power grids, but kinda had my hand forced by the video being corrupted, and ended up coming to the assumption that remaking the video might actually be a bad idea. Not because of the video aspect but for the fact that covering a very specific aspect of a wider audience most likely would be considered to be targeted towards a non-general public audience. So I changed It to a simple poster, and that allowed me to come to the conclusion that simple was better for my 3 modes. Convincing a general audience with larger-scale modes might have felt like the correct way at first, but finding that convincing can be done better with smaller-scale modes helped me cut down the content to be digestible.